acquisition loops > retention loops > linear channels > growth multiplier
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四個 acquisition loop 的分類
3. paid marketing
- viral loop
2. content loop
3. paid marketing loop
4. Sales Loop
How does a user’s usage, or the usage of others bring a user back continuously over time?
How do I keep feeding my growth loops?
Linear channel 是本金；loops 是利息
If I put one user/customer in my model, how many more does it produce over time?
Growth Multiplier 公式
1/(1-V) where V = the ratio of new signups between two cycles
- 50% of people who click on an invite sign up as a new user.
- 12% who sign up create a new team.
- Each user who creates a new team invites an average of 12 team members.
- 75% of those who are invited click through to the signup form.
- 1. 30% of people that click on an ad signup
- 2. 10% of signups become paying users and produce $10 of profit
- 3. We can buy more ad space at $5 CPM
- 4. 1% of impressions click on an ad