
四個步驟
acquisition loops > retention loops > linear channels > growth multiplier
Acquisition Loop
一群用戶如何帶來另一群用戶?
新用戶 > 做了某些事情 > 帶來新用戶
像是複利的概念
四個 acquisition loop 的分類
1. viral
2. content
3. paid marketing
4. sales
- viral loop

2. content loop

使用者註冊 > 某些使用者寫新評論 > SEO > 新的使用者搜到,註冊,輪迴

ebook 帶來 leads > 發給 leads > leads 在社群分享 > 帶來新 leads 輪迴
3. paid marketing loop

新使用者看到廣告免費註冊 > 有些買了東西 > 把這些錢拿去再投廣告 > 輪迴
4. Sales Loop

業務帶來訂單 > 把這些錢拿去請更多業務 > 業務賣更多


Retention Loops
How does a user’s usage, or the usage of others bring a user back continuously over time?



Linear Channels
How do I keep feeding my growth loops?
Linear channel 是本金;loops 是利息



Growth Multiplier
If I put one user/customer in my model, how many more does it produce over time?
Growth Multiplier 公式
1/(1-V) where V = the ratio of new signups between two cycles
- 50% of people who click on an invite sign up as a new user.
- 12% who sign up create a new team.
- Each user who creates a new team invites an average of 12 team members.
- 75% of those who are invited click through to the signup form.

1/0.46=2.2x 也就是 2,169/1,000
- 1. 30% of people that click on an ad signup
- 2. 10% of signups become paying users and produce $10 of profit
- 3. We can buy more ad space at $5 CPM
- 4. 1% of impressions click on an ad

