[Growth 筆記 3] 打造 Qualitative Growth Model

四個步驟
acquisition loops > retention loops > linear channels > growth multiplier

Acquisition Loop

一群用戶如何帶來另一群用戶？
新用戶 > 做了某些事情 > 帶來新用戶
像是複利的概念

四個 acquisition loop 的分類
1. viral
2. content
3. paid marketing
4. sales

1. viral loop

2. content loop

3. paid marketing loop

4. Sales Loop

Retention Loops

How does a user’s usage, or the usage of others bring a user back continuously over time?

Linear Channels

How do I keep feeding my growth loops?

Linear channel 是本金；loops 是利息

Growth Multiplier

If I put one user/customer in my model, how many more does it produce over time?

Growth Multiplier 公式
1/(1-V) where V = the ratio of new signups between two cycles

• 50% of people who click on an invite sign up as a new user.
• 12% who sign up create a new team.
• Each user who creates a new team invites an average of 12 team members.
• 75% of those who are invited click through to the signup form.

• 1. 30% of people that click on an ad signup
• 2. 10% of signups become paying users and produce $10 of profit
• 3. We can buy more ad space at $5 CPM
• 4. 1% of impressions click on an ad