[Growth 筆記 4] How to apply growth model

1. Predicting + Projections – A way to peer into possible futures.
2. Goal-Setting – What are some possible paths to goal x?
3. Prioritization – How do I decide between x and y initiatives?
4. Communication – Explain why x is so important.
5. Continual Updates – Your model is a hypothesis that is continually evolving.

Predicting + Projections

If we stayed “as is,” where would we end up in X (3, 6, 12) months?

Goal-Setting

If we want to hit [insert a specific goal] by X date, what are the possible scenarios to get
there?

Prioritization

What variable in the model would your proposed initiative affect?

There are five main ways that companies use their growth models

1. Predicting + projections – peering into possible futures
   Key question: If we stayed “as is,” where would we end up in X (3, 6, 12)
   months?
2. Goal-setting – What are some possible paths to goal x?
   Key question: If we want to hit [insert a specific goal] by X date, what are
   the possible scenarios to get there?
3. Prioritization – How do I decide between x and y initiatives?
   Key question: What variable in the model would your proposed initiative
   affect?
4. Communication – explaining why x is so important
   Establishing a common language and understanding of how to make and
   communicate decisions about growth
5. Continual updates – Your model is a hypothesis that continually evolves
   Four reasons we need to update our model
   The Model-to-Experiment Cycle
   Product Changes
   Audience Changes
   Tactic and Channel Changes