[Growth 筆記 4] How to apply growth model

  1. Predicting + Projections – A way to peer into possible futures.
  2. Goal-Setting – What are some possible paths to goal x?
  3. Prioritization – How do I decide between x and y initiatives?
  4. Communication – Explain why x is so important.
  5. Continual Updates – Your model is a hypothesis that is continually evolving.

Predicting + Projections

If we stayed “as is,” where would we end up in X (3, 6, 12) months?

Goal-Setting

If we want to hit [insert a specific goal] by X date, what are the possible scenarios to get
there?

Prioritization

What variable in the model would your proposed initiative affect?

There are five main ways that companies use their growth models

  1. Predicting + projections – peering into possible futures
    Key question: If we stayed “as is,” where would we end up in X (3, 6, 12)
    months?
  2. Goal-setting – What are some possible paths to goal x?
    Key question: If we want to hit [insert a specific goal] by X date, what are
    the possible scenarios to get there?
  3. Prioritization – How do I decide between x and y initiatives?
    Key question: What variable in the model would your proposed initiative
    affect?
  4. Communication – explaining why x is so important
    Establishing a common language and understanding of how to make and
    communicate decisions about growth
  5. Continual updates – Your model is a hypothesis that continually evolves
    Four reasons we need to update our model
    The Model-to-Experiment Cycle
    Product Changes
    Audience Changes
    Tactic and Channel Changes

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