- Predicting + Projections – A way to peer into possible futures.
- Goal-Setting – What are some possible paths to goal x?
- Prioritization – How do I decide between x and y initiatives?
- Communication – Explain why x is so important.
- Continual Updates – Your model is a hypothesis that is continually evolving.
Predicting + Projections
If we stayed “as is,” where would we end up in X (3, 6, 12) months?
Goal-Setting
If we want to hit [insert a specific goal] by X date, what are the possible scenarios to get
there?
Prioritization
What variable in the model would your proposed initiative affect?
There are five main ways that companies use their growth models
- Predicting + projections – peering into possible futures
Key question: If we stayed “as is,” where would we end up in X (3, 6, 12)
months? - Goal-setting – What are some possible paths to goal x?
Key question: If we want to hit [insert a specific goal] by X date, what are
the possible scenarios to get there? - Prioritization – How do I decide between x and y initiatives?
Key question: What variable in the model would your proposed initiative
affect? - Communication – explaining why x is so important
Establishing a common language and understanding of how to make and
communicate decisions about growth - Continual updates – Your model is a hypothesis that continually evolves
Four reasons we need to update our model
The Model-to-Experiment Cycle
Product Changes
Audience Changes
Tactic and Channel Changes