Swingvy
Trigger: FB ad
Bridge: Landing page
Action: signup
Reward: free trial to save time
SumoMe
Trigger: click content somewhere
Bridge: content
Action: subscribe
Reward: download template
8 種 trigger 管道
- Mobile push
- In-product – triggers placed within a product such as a Facebook notification bar
or the trigger in the Airbnb viral flow - Platform – triggers to share on Facebook, Twitter, LinkedIn, or other platforms
where our users live - Browser – notifications through browser extensions
- Desktop – notifications on your desktop, such as DropBox’s syncing or new file
notification - Paid media – paid ads act as triggers within various platforms and environments
where our users spend time - Snail mail – direct mail such as product catalogs from e-commerce companies
selfish: airbnb 的邀請信一直強調 “you”
specific: signup and you’ll save up to $30
4 Logical appeals –
features, stats, reliability, price
（demo 是否要強調 AWS 和一些數據？？）
